Posted at May 03 2016 05:19 PM
MANILA – ABS-CBN is again the most-watched television network in the country, according to the April data from Kantar Media released Tuesday.
For the whole of last month, the Kapamilya network, backed by a strong primetime lineup, managed to maintain a national audience share of 44 percent, or 10 percentage points higher than GMA-7’s 34 percent.
The lead extends to 19 percentage points during the primetime block, considered to be most important part of the day when most Filipinos watch television and advertisers put a larger chunk of their investment in to reach more consumers effectively.
“Ang Probinsyano” and “Dolce Amore,” both Primetime Bida shows that air back-to-back, remained as the two most watched shows for another month, demolishing their respective competing programs that did not even break the top 10.
“Pilipinas Got Talent,” “Maalaala Mo Kaya,” and “Wansapanataym” — all part of the weekend primetime lineup of ABS-CBN — rounded up the top five, while “TV Patrol,” “Home Sweetie Home,” and “Rated K” secured the next three spots.
Meanwhile, the month of April also had ABS-CBN host the third and final Commission on Elections-sanctioned presidential debate held at the University of Pangasinan.
It was the most watched among the three presidential debates (the first aired on February, the second last March), registering a nationwide rating of 40.6 percent.
Attended by all five presidential candidates, the debate even did better than the 32.4 percent the “Pacquiao-Bradley III” received.
The ABS-CBN vice presidential debate “Harapan ng Bise,” on the other hand, netted 21.4 percent, while the telecast of ABS-CBN Sports’ boxing special headlined by Nonito “The Filipino Flash” Donaire Jr. got 20.1 percent despite being aired a day after the actual fight.
Other things of note for the April Kantar Media data was that “Be My Lady” (18.5 percent) remained as the the most-watched daytime program, while “It’s Showtime,” with 18 percent, continued its winning streak against noontime rival “Eat Bulaga” (13.9 percent).
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the country’s total viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that account for only 57 percent.