Over the weekend, Coco Martin went to General Santos to personally support the regional Filipino talents of the ‘Argentina Inter-Purok Singing Contest’. The Primetime King also cheerfully participated in the events and sung for the participants and residents of Barangay Calumpang, General Santos (April 25, 2015) and Barangay Fatima, General Santos (April 26, 2015).
There will also be an Argentina Inter-Purok Singing Contest for the locals of Butuan next weekend plus a Visayan leg which will roll out soon. In addition, Coco Martin will partake in these events so for the residents of the said areas, watch out for the announcement of the dates and areas on instagram.com/cocomartin_ph and don’t miss the chance to see the Primetime King perform.
With these grounded efforts, it was then seen that the partnership of Argentina and Coco Martin has gone a long way in reaching Filipinos nationwide. They don’t just shell out remarkable ‘Ganado’ commercials bannered by Coco Martin:

They also drive these endeavors to tap into Filipinos’ household all over the country. These, along with Coco Martin’s charming personality, have also been factors which made Coco Martin as the country’s number two ‘Male Celebrity Product Endorser of 2013’ according to the list made by stratpolls.com two years ago.

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